The LEGO® Group’s official online shop, “LEGO® Shop Official Store,” is launching a “Batman Day” campaign starting September 17.
This year marks the 85th anniversary of Batman’s first appearance in a comic book published on March 30, 1939. In 2024, September 21 is designated as the worldwide “Batman Day,” and the LEGO® Shop Official Store is celebrating with special purchase bonuses and a points boost campaign!
Batman™ 1992(30653)
Distribution period: From September 17 to September 23, 2024 (while stocks last)
Distribution condition: Purchase of LEGO® Batman products worth 65 Australian dollars or more (including tax) in a single transaction (Insiders exclusive)
* “LEGO® Batman: Classic TV Series Batmobile 76328” is excluded from this offer.
Why is Batman Day in September?
Although Batman made his debut in a comic book released on March 30, 1939, Batman Day is not celebrated on March 30 but rather on the third Saturday of September each year.
The official reason for this date selection has not been publicly announced. However, it is likely due to marketing considerations such as the arrival of autumn when people are more active, the start of the new school year, and the desire to fix the event on a weekend. These factors may have influenced the decision to set Batman Day in September.
Other Ongoing Gift Promotions
The LEGO® Shop Official Store is running gift promotions for purchases other than LEGO® Batman products until September 23, 2024.
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