On August 28, 2024, the LEGO Group announced its interim financial results for the first half of 2024 in its Newsroom.
LEGO Group’s Interim Financial Results for 2024
Revenue increased by 13% compared to the same period last year.
- Revenue: 31 billion Danish Kroner (approximately $4.6 billion / 13% increase year-on-year)
- Operating profit: 8.1 billion Danish Kroner (approximately $1.2 billion / 26% increase year-on-year)
- Net profit: 6 billion Danish Kroner (approximately $890 million / 16% increase year-on-year)
Key Figures from LEGO Group’s Interim Financial Results for 2024
Performance Overview
The company continued to invest in retail experiences across both its own and partner channels. In the first six months, it opened 41 new stores, including its largest store in Southeast Asia in Jakarta. Store visitor numbers increased, and shopper satisfaction scores improved significantly both in-store and online.
The company continues to leverage technology and data to deliver excellent brand experiences for children, customers, retail partners, and employees. In the first half, it launched the LEGO Play app, the first social network for children, as a successor to the groundbreaking LEGO Life app.
The company continued to expand its global supply chain and operations network to ensure production and distribution close to key markets. It opened a new European regional distribution center in Belgium and continued construction of two new factories in Vietnam and Virginia, USA, set to open in 2025 and 2027 respectively. It also continued to expand production capacity at existing factories in Mexico, Hungary, and China.
The company continued to increase its purchase of resins from certified sustainable sources based on the mass balance principle. Through this initiative, it aims to accelerate the industry-wide transition to more sustainable, high-quality materials.
Diverse Portfolio
The LEGO Group launched approximately 300 new products in the first half of the year, maintaining a diverse portfolio that caters to a wide range of age groups and interests.
Popular themes included a mix of in-house developed lines such as “LEGO Icons,” “LEGO City,” and “LEGO Technic,” as well as licensed products like “LEGO Star Wars” and “LEGO Harry Potter”.
During the first half of the year, the company celebrated anniversaries of some of its longest-standing and most popular themes. These included the 25th anniversary of “LEGO Star Wars,” the 15th anniversary of the fan-designed “LEGO Ideas,” and the 15th anniversary of the gaming icon “LEGO Minecraft”.
Additionally, the company expanded its offerings on Fortnite with the “LEGO Islands” series, aimed at children and families. In October, they plan to launch the first “LEGO Fortnite” sets, bridging the gap between digital and physical play.
Christiansen CEO Said
We are very pleased with our strong performance in the first half. We delivered double-digit growth on the top- and bottom-line and made significant progress on increasing the amount of sustainable materials used in our products.
Our portfolio continues to be relevant for all ages and interests, and this is driving significant demand across markets. We used our solid financial foundation to further increase spending on strategic initiatives which will support growth now and in the future to enable us to bring learning through play to even more children.
Shop at the LEGO® Shop Official Store
If you’re looking to buy LEGO® bricks, the LEGO Group’s official online shop, “LEGO® Shop Official Store,” is highly recommended. There are ongoing promotions, including purchase bonuses and gifts.
LEGO Shop Official Online Store
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