The LEGO® Group announced a multi-year global partnership with Nike on their official website’s Newsroom. Through this partnership, the LEGO Group and Nike, Inc. will provide new and exciting opportunities for children and families worldwide.
The LEGO Group and Nike, Inc., who have long supported children’s right to play, understand that creative and physical play are essential for children’s development. They recognize that through play, children acquire necessary life skills, enabling them to maximize their potential throughout their growth process.
A recent study by the LEGO® Group has revealed that one-third of children worldwide are limited to just three hours of playtime per week. Additionally, according to data from the World Health Organization (WHO), only one in five children engage in the physical activity necessary for healthy growth.
This announcement reflects both companies’ shared commitment to restoring creativity, fun, sports, and imagination to play, while inspiring children worldwide, encouraging their participation, and fostering their confidence and abilities.
This partnership is set to launch next year, with plans to develop a series of co-branded products, content, and experiences that combine the imaginative power of LEGO® bricks with Nike Inc.’s “Just Do It” spirit.
The initiative is expected to invite children into the world of play and sport through new and exciting endeavors.
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Past Collaborations between Sports Brands and the LEGO® Group
The LEGO® Group has actively collaborated with Adidas in the past, releasing numerous collaborative products including sportswear and sneakers. However, it appears that currently, there are no LEGO® Group collaboration products listed on the official Adidas online shop.
In the partnership between the LEGO® Group and Nike, we can expect the release of sportswear and sneakers incorporating LEGO® brick designs. Online content and various events are also anticipated.
Similar to Adidas, we might see the release of sneakers made with LEGO® bricks.
LEGO® adidas Originals Superstar 10282
LEGO® brick sneaker
Looks just like the real thing, including the shell toe, three stripes, Trefoil logo, and familiar graphics.
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