Chance for Production:BUILD THE GIFT OF PURCHASE SET OF YOUR DREAMS LEGO® Ideas Contest Launched

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What kind of creations are we looking for?

Designs are sought for unique and appealing purchase incentives that will surprise fans worldwide, made from 150 to 250 parts.

Miniature creatures, quirky vehicles, charming characters, and anything else imaginable are eligible for submission.

Grand Prize

Voting will be conducted for up to 15 creations, and winning the Grand Prize will result in productization as a purchase incentive.

In addition to the Grand Prize, winners will also receive the LEGO(R) set pictured below.

LEGO(R) New Product Information

LEGO Brand Retail

Submission Requirements

Submission Requirements

Judging Criteria

The LEGO(R) Ideas Review Team’s criteria for selecting voting candidates are as follows.

  • Overall Coolness and Originality – 25%
  • Most Inspired Details – 25%
  • Relevance to Contest Theme – 25%
  • Brilliant Use of LEGO(R) Bricks – 25%
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Event Schedule

The schedule for the “Purchase Incentive of Dreams” LEGO(R) Ideas Contest is as follows.

※ All times are in Eastern Time (US).

  • Submission Deadline: April 24, 2024, 6:00 AM
  • Judging Period: By April 30, 2024, the management team will select up to 15 creations for judging
  • Voting Period: From April 30, 2024, to May 7, 2024, user voting will take place
  • Results Announcement: By May 16, 2024, the results of fan voting will be announced
  • For further details, check the LEGO(R) Ideas Official Page (English)

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