Based on unofficial information circulating on social media and other platforms, we’d like to speculate about this year’s LEGO® Star Wars Day events and campaigns. It’s important to note that the contents of this article are speculative at the moment and not confirmed.
LEGO® Star Wars 25th Anniversary
2024 marks the 25th anniversary of the first release of LEGO® Star Wars sets in 1999.
Furthermore, since “Star Wars Episode I: The Phantom Menace” was also released in 1999, 2024 will also commemorate its 25th anniversary.
Star Wars Day
May 4th is celebrated as Star Wars Day, coined from the pun “May the 4th” derived from the English phrase “May the Force (be with you),” frequently used in the Star Wars franchise. It’s recognized (by fans, etc.) as a day when various Star Wars-themed events and campaigns are held around the world.
Each year, the LEGO® Shop Official Store also hosts the “LEGO® Star Wars Day” event, offering limited edition purchase bonuses and releasing new products.
Purchase Bonus Expectations (1) LEGO® Merchandise
On LEGO® Star Wars Day, fans can anticipate the distribution of mini sets and limited edition items as purchase bonuses, just like in previous years.
In 2023, from May 1st to 7th, the second Death Star mini set, commemorative coins with blueprints, and an X-Wing polybag were distributed as purchase bonuses. Similar expectations are set for this year, starting from May 1st.
LEGO® Star Wars Day GWP 2023
In 2023, among the three purchase bonuses, the “commemorative coin and blueprint set” was exclusively offered as a gift for VIP members (now known as Insiders members) of the LEGO® Shop Official Store. However, it sold out within approximately one hour of its release at midnight on May 1st, 2023.
For 2024, similar merchandise distribution is expected, according to information from overseas social media and other sources. It’s speculated that R2-D2 patches and keychains are likely candidates. These items could potentially feature the R2-D2 logo mark for the LEGO® Star Wars 25th anniversary.
The purchase bonuses of non-mini set merchandise distributed on LEGO® Star Wars Day are exclusive to the LEGO® Shop Official Store and are not available for distribution in LEGO® stores, ensuring that those who definitely want them should consider making their purchase as soon as they become available.
Purchase Bonus Expectations (2) Battle Droid Carrier
Another anticipated purchase bonus for LEGO® Star Wars Day is the “Battle Droid Carrier.”
This image depicts a transporter vehicle that was previously released in LEGO® Star Wars to transport battle droids.
Purchase Bonus Expectations (3) Polybag
If there is a polybag as there was last year, it is expected to be the new product for this year, “30680 LEGO® Star Wars AAT.”
There hasn’t been an official announcement yet regarding the purchase bonuses for LEGO® Star Wars Day, but it’s highly likely that multiple purchase bonuses will be distributed as usual if it follows the pattern of previous years.
New Products for LEGO® Star Wars Day
While purchase bonuses for LEGO® Star Wars Day typically require meeting a set spending threshold and are limited to LEGO® Star Wars products, new LEGO® Star Wars products are released simultaneously every year on May 1st, including adult-oriented UCS sets.
Although it’s not confirmed at this point, expected releases for May 1st, 2024, include sets such as those featuring The Mandalorian, Anakin’s Podracer, Droideka, Darth Maul’s Sith Infiltrator, UCS TIE Interceptor, and BrickHeadz sets.
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LEGO® BrickHeadz Speculation
Among the two sets expected to be released for LEGO® Star Wars BrickHeadz, one set is believed to feature characters from “Episode I: The Phantom Menace,” which also celebrates its 25th anniversary in 2024, similar to LEGO® Star Wars.
The potential candidates include Qui-Gon Jinn, Darth Maul, Queen Amidala in her regal attire, young Anakin, and Jar Jar Binks. As these characters have not been prominently featured in recent LEGO® Star Wars releases, fans are eagerly anticipating their release.
Sales and Points Boost
Last year, during the limited-time LEGO® Star Wars Day, there was a promotion where all LEGO® Star Wars products earned double points, and select items were also on sale for 20% off. Fans can anticipate similar offerings this year.
LEGO® Shop Official Store is Recommended
As mentioned earlier, the LEGO® Shop Official Store is expected to offer purchase bonuses for LEGO® Star Wars Day, including mini sets and merchandise.
If it follows previous years’ patterns, all purchase bonuses will likely be available starting from May 1st, and LEGO® Star Wars merchandise will be exclusively distributed through the LEGO® Shop Official Store.
Now is the time to check out LEGO® Star Wars at the LEGO® Shop Official Store. Stay tuned for updates on new products in May.
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