The LEGO® Group’s official online shop, “LEGO® Shop Official Store,” has revealed the dates for the 2024 year-end big campaigns “Black Friday” and “Insiders Weekend.” If you’re considering LEGO® sets as Christmas gifts, these campaigns are worth checking out. Overseas LEGO® Shop Official Stores have also shared details about the Black Friday gift-with-purchase promotion.
Both Insiders Weekend and Black Friday dates are listed at the bottom of the FAQ section on the dedicated pages. According to the information, Insiders Weekend will take place over two days, November 23 and 24, while Black Friday will run from November 29 to Cyber Monday, December 2, 2024.
Summary of LEGO® Shop Official Store 2024 Year-End Campaign Dates
- Insiders Weekend: November 23 & 24, 2024
- Black Friday: November 29 – December 2, 2024 (ending on Cyber Monday)
The details of both campaigns have not been revealed, but based on past experiences, we can make some predictions.
Insiders Weekend 2024
Held over two days: Saturday, November 23, and Sunday, November 24
Insiders Weekend is held annually one week before Black Friday and offers a campaign on a similar scale to Black Friday.
As in previous years, it is likely to feature double points on all purchases, at least two gift-with-purchase promotions, sales, and coupons. The sales may even start a day earlier on Friday, November 22.
Use Insiders Weekend to shop and rack up those points.
Note: To earn points for purchases on the LEGO® Shop Official Store, you need to register as an Insiders member.
Join LEGO(R) Insiders
"LEGO® Insiders" members are users who have registered with the LEGO® Group's official online shop, the "LEGO® Shop Official Store."
By registering as an Insiders member, you can earn points with your purchases and exchange accumulated points for exclusive merchandise or discount coupons, among many other member-only benefits.
There is no cost to register or use the Insiders membership, so anyone who likes LEGO® bricks, even a little, is recommended to sign up.
If you want to shop smart at the LEGO® Shop Official Store, make sure to register for the free LEGO® Insiders membership[…]
Black Friday 2024
Held from Friday, November 29, to Monday, December 2
As in previous years, Black Friday is expected to feature large-scale sales, the same gift-with-purchase promotions as Insiders Weekend, and possibly additional gifts, sales, and discount coupons.
Every year, Black Friday is known for the release of large-scale sets, and this year, the Antarctic exploration ship “Endurance” has already been announced. Early buyers will receive a limited-edition “Shackleton’s Lifeboat” as an exclusive gift.
LEGO® Icons Endurance 10335
Legendary Antarctic Exploration Ship
Turn the wheel to steer, remove the deck to explore the port and starboard cabins, and check out the steam engine
Recommended Picks
It’s unclear which sets will go on sale during the year-end campaigns at the LEGO® Shop Official Store, but now is the time to add your favorite sets to your wishlist or bookmark them. LEGO® Icons sets, which are less commonly available in stores, are especially recommended.
LEGO Shop Official Online Store
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Limited, New, Best Sets. You can find every LEGO sets here.
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